About Us.

We Didn't Plan This. The Devil Did.

Some wine brands are built in boardrooms. This one was built on a hillside in the Adelaide Hills at dusk, somewhere between the second and third glass, when the idea stopped sounding crazy and started sounding inevitable.

The Devil Made Pinot is a single-variety, single-obsession wine brand. One grape. One region. No apologies.

We have André to Thank for This.

Back in the 1980s, André Tchelistcheff — widely regarded as America's most influential winemaker and a man who knew a thing or two about both grapes and trouble — said something that has haunted Pinot Noir producers ever since.

"God made Cabernet Sauvignon, whereas the Devil made Pinot Noir."

He meant it as a warning. We took it as a brief.

Because here's the thing about Pinot Noir — it is thin-skinned, temperamental, and utterly unforgiving of laziness. It demands cool climates, extraordinary soils, and the kind of obsessive attention that most sensible people reserve for more reliable pursuits. It will punish shortcuts without mercy, reward patience beyond reason, and produce wines of such complexity and soul that grown winemakers lose sleep trying to understand them.

André was right. The devil absolutely made this grape.

We just decided to lean into it.

The Place.

High in the Woodside valley, at 400 metres above sea level, sits one of the Adelaide Hills' most quietly distinguished vineyard sites. Cool air drains off the surrounding ridgeline each night, dropping temperatures that would make most grapes nervous and make Pinot Noir absolutely sing. Ancient soils. A morning-facing aspect that builds ripeness slowly and deliberately. A site that doesn't give anything away easily — and is better for it.

This is not broad-acre farming. The vineyard is planted at 7,000 vines per hectare — Burgundian density, Australian address — where crowded roots dig deep, compete hard, and produce fruit with a concentration and complexity that simply cannot be manufactured. Low yields. Intense flavour. The kind of numbers that make agronomists wince and sommeliers lean forward.

We didn't find this site. It found us. The devil works in mysterious ways.

The Grape.

We grow nothing else. We think about nothing else. We lose sleep over nothing else.

From our estate blend through to the Sparkling Pinot Noir Rosé and the Pinot Gris, every wine in our range begins and ends with this one extraordinary site. And for those who want to go deeper, our three single clone expressions — Fallen Angel 667, Devil's Share MV6, and a third chapter still being written — pull back the curtain on what Pinot Noir looks like when you isolate a single genetic thread and follow it all the way to the bottle.

Clone by clone. Vintage by vintage. No shortcuts. No blending away the interesting bits.

The People.

Behind the label is Jack Tomich — winemaker, Young Gun of Wine alumni, and a young man who grew up with wine running through his veins whether he liked it or not.

Jack is third-generation Tomich in this place, though the family story stretches back further still — great-great-grandfather Jack Senior was making wine in Mildura in the 1930s, followed by son Ivan who was selling it to local farmers a decade later. By the time Jack came along, the family had one of the Adelaide Hills' finest estates and Jack was pruning as a boy and blending with his father and grandfather as a teenager — his love for wine well established long before he could legally drink it.

He established his own label to break away from the family's traditional style and push the boundaries — making seriously good wine that shouldn't be taken too seriously. The Devil Made Pinot is the purest expression of that instinct yet. 

The lineage is real. The talent is recognised. The devilish streak is entirely his own.

What We Believe.

We believe the Adelaide Hills is one of the great Pinot Noir regions of the world — not of Australia, of the world — and that it has barely begun to show what it can do.

We believe single clone wines are the most honest expression of a site, a season, and a philosophy.

We believe wine should be taken seriously and drunk joyfully, and that anyone who tells you those two things are in conflict hasn't had the right bottle yet.

And we believe, firmly and without reservation, that life is too short for wine that doesn't make you feel something.

André knew it. We know it. Now you do too.